avatar for Shona Whitehead

Shona Whitehead

Cogent Blue
Managing Partner
Shona is the founder and managing partner of Cogent Blue, a niche hospitality consultancy, specializing in commercial performance optimisation.

Prior to founding Cogent Blue, in 2009, Shona held a number Senior Director roles with, for example: IHG, Travelodge and Hilton. Her experience now spans the sector from budget to luxury hotels, hostels to holiday parks and individual iconic properties to major global brands.

Shona’s previous experience has proven invaluable in advising hospitality business on commercial optimisation; engaged on a wide range of projects from strategy to technology, process improvement to transformational change. Working with her team of industry experts, she delivers consultancy and project management services throughout the UK, Europe and beyond.

She is a regular attender and contributor at industry events where she is seen as a key member of the commercial hotel sector community.