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Scott Young

BVA Nudge Unit
CEO BVA Nudge Unit UK
Scott Young is the CEO of the BVA Nudge Unit UK and a Senior Vice President of the BVA Group. The BVA Nudge Unit is a global consultancy that specialises in driving successful behavioural change, and has conducted over 150 successful initiatives on behalf of global organisations, including the United Nations, Bristol-Myers Squibb, and BNP Paribas, among many others.

Prior to joining the BVA Nudge Unit, Scott spent 20 years leading PRS (Perception Research Services) and later PRS IN VIVO, a Top-25 global shopper insights agency. He is the author of two books and numerous articles, frequently speaks at Insights, Marketing and CX industry events and guest lectures at a number of universities.

Scott is passionate about finding ‘win-win-win’ opportunities (that benefit companies, customers and society) and in applying behavioural science to help organisations and individuals make better decisions and adopt more healthy, profitable and sustainable practices.