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Rob Paterson

Best Western Hotels & Resorts GB
With a background in Sales, Marketing, Revenue and Distribution, Rob has worked for a range of brands including global chains such as Accor and IHG through to local Boutique brands like Malmaison and Hotel du Vin. In recent times Rob has managed a number of Hotel brand transformational programs including a major technology overhaul at Village Hotels. Rob is currently CEO of Best Western GB and is now working on a technology investment program designed to sell more than just bedrooms. Robs goal is to make Best Western GB the most rounded and innovative platform available on the market.