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Philip Shepherd

Philip is a strategy and finance specialist in the hospitality and leisure sector with over 25 years of experience advising financiers, hotel owners and operators, travel and destination management companies on their international growth strategies, operating models, pricing structures, business plans and financing.  He is a former Partner at PwC where he led the Hotels, Leisure and Attractions practice in the UK and Middle East. He now manages his own consulting firm and is a board advisor to numerous hospitality and leisure businesses including Hetherley Capital Ltd, Stirling Hospitality Ltd, International Venue Management and Extreme International.  His engagements include a strategic review and financing of a global hospitality loyalty programme, advising investors in the Middle East on their hotel portfolios,  a European Island on its tourism product strategy, a Middle East government on its destination management strategy, and acquisition reviews and feasibility studies of many attractions and restaurant concepts.