avatar for Helen Maher

Helen Maher

Expedia Group
Director, Market Management
As Director of Expedia Group’s London market, Helen oversees the team responsible with increasing supply in Expedia’s leading EMEA market. Helen leads on market development strategy, seeking to optimize hotels in the Expedia Group marketplace and the lodging market overall. Helen’s expertise lies in market insights and revenue management, accumulated from over seven years of experience with Expedia.

Helen started her Expedia career as a Market Manager for Dublin, working directly with local hotel partners to help them maximize their potential, supporting them with direct data insights, marketing, distribution and revenue management.

Before joining the team in London, Helen was Expedia Group’s Area Manager for Ireland & Wales, managing a team that included Market Managers, Associate Market Managers & Market Associates across both regions. Helen was responsible for growing revenue, initiating, developing and maintain a high-quality portfolio of hotel products for Expedia Group's fast- growing global customer base.